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There is a clear difference between selling and helping someone decide. Selling, in the traditional sense, focuses on the salesperson’s goal. Helping someone decide focuses on the customer’s clarity. At DALE, this approach is not a slogan. It is the daily reality of how conversations are handled. The aim is not to pressure. The aim […]

Sales is a numbers game. Every professional in this industry knows that “no” is heard far more often than “yes.” Yet rejection is not the end of the road, it is one of the most valuable tools for growth. At DALE, we believe that every “no” carries within it the seeds of learning, improvement, and […]